Experienced Integrated Executive Producer born and bred in the NYC area, and a First Generation Cuban-American.
I bring PR, Ad Agency, Production Company and Post Production Company experience to the table, along with the relationships and industry sensibilities that evolved with my career.
I have excellent team-building and communication skills, am a beloved mentor and advisor to fellow producers and creatives.
I excel at interfacing with clients, creating budgets, scoping and vetting creative concepts, procuring talent, competitively-bidding A-list directors, editors, experience specialists and talent for creative projects.
I enjoy building top teams of artists and technicians to create beautiful and effective content and experiences, planning and supervising production for shoot and post, actualizing budgets and billing.
Over the length of my career I have developed and maintained successful working-relationships with vendors and clients alike.
Language and Arts - I am a casual Spanish-speaker, I also front a Post-Punk 3-piece band.
Brands Include: Dove, Vaseline, Degree, DMC, Tazo, HP, Mars, Nike, P&G, Hershey’s, Google, Community Bank of North America, Chobani, American Express, Starbucks, Hilton, Altria, Marcus By Goldman Sachs, Verizon, et al.
EXPERIENCE
VP, Executive Producer / Edelman 2/2020 - Current
• Executive Produced Vaseline “See My Skin”, WINNER Cannes GOLD LION 2022 SDG, Cannes GOLD LION 2023 BE&A
• Produced Degree “Trainers For Hire” Campaign and NYC Event, WINNER B2 Awards - ANA GOLD , Clios BRONZE B2B
• Overseeing all production for a portfolio of Unilever Global, Beauty and Personal Care brands, HP, White Claw, Mars and more.
• Producing broadcast and digital content, and executing experiential campaigns with a spectrum of specialty teams.
• Mentoring and providing guidance for Sr. Producers.
Freelance Senior Producer / DiMassimo Goldstein 10/2019-12/2019
• Produced Broadcast TV campaign for WW (formerly Weight Watchers),
Digital Video and Radio in English and French.
• Created and managed budget and schedule for a $1.6M campaign for product launch.
• Engaged A-list directors for a 3 way bid, and worked with pop culture Icon featured in campaign.
Freelance Executive Producer / Circus Maximus 3/2019-9/2019
• Produced Two Broadcast TV campaigns for Ethos Life Insurance.
• Supervised Radio ads, OOH and digital campaign for Kazzam! by Party City.
• Supervised product shoot for Fabric brand relaunch.
• Produced OLV campaign for Gillette Enrich over 2 weeks, including 3 way bid and casting union improv talent.
Freelance Producer / Hone Productions 3/2016-6/2017, 8/2019-9/2019
• Oversaw production schedules and budgets for an array of clients.
• Functioned as Agency Producer through the entire production process to ensure timely and smooth delivery.
• Worked with a vast network of services and vendors on agency campaigns. Agencies include: Rokkan, The Cement Bloc.
• Clients: Montefiore, Glennfiddich, Wyndham Resorts, Etsy
Freelance Post Producer / Wieden + Kennedy NY 10/2018-3/2019
• Made top notch social/web/broadcast content for A level clients.
• Created, managed and actualized competitive budgets for post projects in ActualizeIt, and billed completed projects.
• Managed schedules for Editorial and VFX jobs and creating teams of freelance artists to execute WK creative.
• Worked with streamlined budgets and schedules to hit aggressive deadlines with awesome work.
• Clients: Air Jordan, Bud Light, Ford, Sprite, Duracell, etc.
Freelance Producer / NSG/SWAT 7/2018-10/2018
• Supervised production for all existing clients, and functioned as Business Affairs (management of production contracts).
• Sourced and vetted cost-efficient production partners for high volume content creation.
• Competitively bid up and coming artists for creation of unique assets for OOH and digital campaign launch.
• Clients: Marcus By Goldman Sachs, Zeel, Bambini Furtuna.
Freelance Producer / Rokkan 6/2017-6/2018
• Supervised production for for existing clients and worked with account and creative teams to pitch new business to prospective clients.
• Procurement of top level artists and vendors to execute creative, and management of competitive bids.
• Consulted clients on effective and budget conscious methods to create content for web, TV and social media.
• Clients: Hilton/LXR, Altria, VSP, Verizon HUM, Glenfiddich, Wyndham, USPAGL.
Freelance Producer / R/GA 8/2017-10/1/2017
• Produced Broadcast TVC for Samsung consisting of high-end CG and animation.
• Supervised post production via Content Studio for various internal projects.
• Produced digital and social media campaigns for Samsung and Milk Bone.
Freelance Producer / Decoder Media 1/2017-3/2017
• Sourcing and hiring top freelance artists to complete client projects.
• Consulted clients on effective and budget conscious methods to create content.
Freelance Executive Producer / Drive Eleven 3/2016-3/2017
• Developed and produced branded content for agencies and brands.
• Created, managed and actualized budgets in ShowBiz, and oversaw all production and crew.
• Grew and managed a top tier network of freelance talent and producers.
• Clients: McDonald’s, Dang Shades, Sure People, et al.
Executive Producer / LUX Content 2/2015-3/2016
• Developed and produced cost-effective Broadcast/Branded Content for the modern media landscape.
• Created, managed and actualized budgets in ShowBiz, and oversaw all production and crew.
• Recruited talent and guided Director careers, and managed website, blog, PR and video assets.
• Oversaw sales, developed new business relationships and maintained existing client relationships.
• Sourced top-notch talent and vendors as needed for projects while working with all aspects of production.
Executive Producer / Nomad Editing Co. 7/2013-2/2015
• Created, managed and actualized budgets for full-scope post projects in ActualizeIt, and billed completed projects.
• Managed schedules for all Editorial and VFX jobs, and curated talent roster.
• Hired, trained and managed all NY staff and updated procedures and internal budgets for efficiency.
• Developed new and existing relationships with clients and vendors, and managed outside sales team.
• Planned client events at venues as well as internally for promotional purposes.
• Clients: Hershey’s, Apple, Nike, Lowe’s, Proctor & Gamble, et al.
Freelance Voice Talent 3/2009-3/2016
• SAG/AFTRA member, working intermittently as radio and broadcast voice talent.
Sr Rep, SL (Head of Sales, MS&D) / Sound Lounge 9/2007-3/2009
• Sales and representation at premier audio facility and music house.
East Coast Rep / Go Film 7/2006-9/2007
• Sales and representation, film Directors in advertising.
Jr Rep / A List 3/2004-7/2006
• Sales and representation, film Directors in advertising.
Sales / DHMA 7/2002-3/2004
• Sales and representation, composers in advertising.
EDUCATION
Rutgers University – New Brunswick, NJ
BA, English Literature/Creative Writing, minor in Communication, Activities and Societies: Music Reviewer for
The Medium and The Daily Targum. Graduated 3.6 GPA, Dean’s List
William Patterson University Transferred to Rutgers
Majored in English Literature, Maintained GPA above 3.5
MUSIC/PERFORMANCE
Current band: Shy Machine, a Post-Punk, female led, garage style 3-piece. Members are Denise Sante, Mike Rivera and Adrian Spoleti. Previous
studio projects for which I have written/produced/performed can be seen HERE: https://www.denisesante.com
Organizations
Member of AWNY and AWNY Mentor Program, Advertising Club of NY, SAG/AFTRA
Interests
Film, Advertising, Rock & Roll, Travel, Food and Drink, Technology, Literature
REFERENCES GIVEN UPON REQUEST